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Privacy policy

Who are we?

We are 24 Wealth Limited, an appointed representative of New Leaf Distribution Ltd.

24 Wealth Limited provides financial planning solutions and advice through experienced and qualified advisers based in the UK.

Currently, 24 Wealth Limited and New Leaf Distribution jointly determine the purposes and means of processing personal client data relating to the provision of advice. This means we are joint data controllers for these core advice-giving activities and are therefore responsible for managing this client data and ensuring compliance.

However, 24 Wealth Limited is solely responsible for certain activities, such as any direct marketing that we undertake.
 
What is this privacy statement about?
 
To provide our services, we need to use information about you, and some of that may be personal or private. For example, we may need to know your name and address, how you would like to be contacted (e.g. your mobile phone number), or how you wish to pay for the services we provide.

As we do this, we would like you to take some time to read this privacy statement. It explains what information we might collect about you, why we collect it, how we may use it, and who we may share it with. We also explain your rights in relation to your information and how we protect it while we hold it.
 
What information do we collect about you?
 
The information we collect about you may vary depending on the services we provide. Typically, we may need details such as:

  • Your name and address, so we know who you are and what services you require.

  • Your contact details, such as phone number or email address, so we can stay in touch with you.

  • Your bank account or other financial details, so we can manage your payments.
     

If you are receiving financial advice, we may need further information about your circumstances, which could include:

  • Your employment information.

  • Your assets and liabilities.
     

Some financial products may require us to collect information about your health and lifestyle. We only collect the information we need to ensure you receive the best possible service. We respect your privacy and aim to minimise the amount of information we collect.
 
How do we collect information about you?
 
We prefer to collect information directly from you. This ensures accuracy and transparency. We usually do this:

  • When you complete our fact-find or discussion document.

  • When you contact us for any reason.

  • If you complete an online form.

  • If you interact with us through the client portal.

  • If you complete a survey.

  • When you complete application forms.
    ​

What do we do with the information we collect about you?

We use your information in various ways, including to:

  • Meet the purposes for which you provided it.

  • Provide you with the services you have requested.

  • Let you know about products or services we believe may be of interest to you.

  • Prevent fraud, money laundering, and other financial crime.

  • Confirm your identity.

  • Conduct credit scoring, assessment, and management (where applicable).

  • Keep our records accurate and up to date.

  • Comply with any legal or regulatory obligations.
     

Who do we share your information with?
 
We understand that you may not want your information shared, but sometimes it is necessary.

We only share your information where permitted or required by law, or where you have asked us to do so. Examples include:
Your family, associates, or representatives, where you have authorised this.

  • Our employees who provide services to you.

  • Carefully selected organisations or specialists who assist in delivering our services.

  • Credit reference and fraud prevention agencies, as part of our due diligence process.

  • Any person, organisation, or regulator where required by a court order, legal duty, or regulatory responsibility.
     

Although we are a UK company, we may occasionally share your information with organisations outside the UK or Europe. We only do this where permitted by law and with appropriate safeguards in place.

Whenever we share your information, we take steps to protect it from misuse or loss.
 
How do we look after and secure your information?
 
When we use your information, we take all reasonable steps to do so fairly and lawfully.

We ensure that customers are informed of how their information is used and provide privacy notices wherever possible.
We only use your information where it is lawful to do so and where there is a clear need or purpose.

We minimise what we collect, avoid keeping it longer than necessary, and ensure records are managed properly and deleted securely when no longer required.
 
We take appropriate measures to protect your information, including technical safeguards such as passwords and encryption. Access is restricted to authorised employees who need the information to perform their duties, and they receive appropriate training.

We also have procedures and contracts in place to ensure these protections extend to any third parties who may process your data on our behalf.
In all our handling of your information, we strive to be fair, lawful, and transparent, and we take our responsibilities towards your privacy seriously.

What are ‘Cookies’ and how does 24 Wealth Limited use them?
 
A cookie is a small piece of information stored on your computer’s hard drive by your web browser. When you visit our website, your computer’s server uses cookies to ensure a secure connection. Most browsers accept cookies automatically, but you can usually adjust your browser settings to prevent this. If you choose not to accept cookies, certain features of our website may not function properly.
 
24 Wealth Limited may analyse user traffic on its website. These analyses may involve the use of IP addresses and cookies, which are required to maintain a secure server connection. 24 Wealth Limited does not use cookies to store any personal data or details of your browsing habits.
 
Third parties, such as advertising agencies or content providers, may also use cookies on our website to collect personal information about you. We recommend that you read the privacy statements of any third-party websites you visit. 24 Wealth Limited is not responsible for the use of such cookies or for any other ways in which third parties may collect or use your personal data.

Other information regarding our Website

Certain areas of our website use a Secure Socket Layer (SSL). An SSL is a security device which ensures that any data you enter is encrypted during transmission over the internet. Encryption means the data is encoded so that it is not legible until such time as we decode it.
No data transmission over the internet can ever be entirely secure. While we do our best to protect your personal information, we cannot guarantee its security, and you must be aware of this when using our website.

Our website may contain links to other websites. If you follow a link to any of these websites, please note that these websites have their own Terms & Conditions and privacy policies, and we cannot accept responsibility for their content. This privacy statement applies only to our website.

By email and phone

If you have contacted us by email, or provided an email address, we may use that to contact you if we need to.

You should also be aware that information conveyed by email could be deliberately or accidentally intercepted or corrupted.

Whilst we make every effort to ensure that emails we send to you are free from viruses, this cannot be guaranteed. We recommend that you scan all emails for viruses with appropriate and frequently updated virus checking software. You should also avoid sending us emails from unsecure or public Wi-Fi zones (such as coffee shops) to mitigate your messages being intercepted.

Where you are receiving financial advice, we encourage you to use our client portal, which is a secure space to share information and documentation with your financial adviser. A guide to using the client portal is available for download at the bottom of the page.

If you have given us your phone number (landline or mobile), we may use it to contact you if we need to, including sending texts. Please let us know if your mobile phone number or email address changes so that we can keep this information up to date.

Your rights

GDPR gives you certain rights regarding your personal information. We take all reasonable efforts to ensure we allow you to exercise those rights.
You have the right to see all the personal information we hold about you.

We’ll handle routine enquiries as part of our usual customer service. If you want to see more of the information that we have about you, you can make a data subject access request.

You can write to our principal at:
Privacy Officer, New Leaf Distribution, 165-167 High Street, Rayleigh, Essex, SS6 7QA.

To ensure that we only give your information out to you and not someone else, you will need to provide us with two current forms of identification.

Once we receive your written request, any clarifications, and identification, we will respond as soon as we can within one calendar month.

You have the right to stop us causing you ‘damage or distress’

Unless you have consented to us using your information, or have a contract with us, or we are acting to comply with a legal obligation or in a life-or-death situation, you can object to us using your personal information in a way that causes you ‘substantial and unwarranted damage or distress’.

Damage means that we have used your information in a way that caused you some loss or harm which we shouldn’t have. Distress means that we have used your information in a way that caused you some upset or anguish which was more than an annoyance.

You can write to us and ask us to stop using your information in that way. We will respond within 21 days.

You have the right to have your information corrected

We take all reasonable steps to ensure that the information we have about you is accurate and up to date. If you think that what we have is not accurate or up to date, please tell us as soon as possible and we will ensure it is corrected.
 
You have the right to stop us direct marketing to you

If you have received financial advice from one of our advisers, we would like to keep you notified of products and services that we feel might be beneficial to you as part of our ongoing service to you. This could extend to contacting you in advance of a product deal expiring or to keep in touch for a yearly review.

You have the right to opt out of marketing information and tell us what your communication preferences are by contacting us at the number or address provided below. You may opt out at any time if you don’t want to receive any further communications of this nature.

Every time we contact you about such offers, we will give you the opportunity not to hear about any more.

If you don’t want to receive such offers at all, please let us know by calling 01243 217 024, or:
You can write to us at: New Leaf Distribution Ltd, 165 - 167 High Street, Rayleigh, Essex SS6 7QA
Or:
Email us at guy@24wealth.co.uk
 
Also, we will not send you these offers by phone if you have registered with the Telephone Preference Service, or by mail if you have registered with the Mailing Preference Service.

Please note, however, that you may still receive non-personalised marketing material through your letterbox.
 
24 Wealth Limited, New Leaf Distribution and data protection

The General Data Protection Regulation governs how we may use your personal information. We are registered under the Act and regulated by the Information Commissioner’s Office (ICO).

You can find our registration details here:
24 Wealth Limited – (Registration Number: ZC008699)
New Leaf Distribution Ltd – (Registration Number: Z966060)
 
You can also find a lot more information about this on the ICO website or by contacting them at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
(Tel: 01625 545 700)

Changes to this statement

From time to time, we may amend this privacy statement to reflect changes in the law, guidance from the Information Commissioner’s Office (ICO), our experience of handling your information, or for other legitimate reasons. We will do this by posting the amended privacy statement on our website. We therefore suggest you check our online privacy statement from time to time to make sure you are aware of the latest version.

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